TransportWiz + Curious Kids
A toy company and a transportation company collaboration
Logo designs, color palettes, toy design, & advertisements
Unite TransportWiz (a vehicle/transportation company) and Curious Kids Toys (a toy company) and create collaborative toys as well as advertisements for the toys. Make new logos for both companies. TransportWiz wants a fabulous vibe that also evokes safety. Use pink to expand the appeal across genders but even it out with a "safety" color (such as yellow, orange, neon green). Curious Kids Toys wants their logo to reflect their name but bring about the feelings of calm and wisdom. Since Curious Kids is in charge of manufacturing, TransportWiz's branding will take priority with the design. Make toys that TransportWiz uses in their work. The target audience will be children who like vehicles and adults who also like vehicles and limited run, unique/interesting merch.